China seminar public lecture

March 28, 12:00pm - 1:30pm
Mānoa Campus, Moore Hall 319 (Tokioka Room)

Time and Date: Monday, Mar 28, 12:00 p.m. (noon)

Location: Moore Hall 319 (Tokioka Room)

Talk title: How to Know Too Much with Visualization Design

Presenters: Fan XIANG, Associate Professor, Visual Communication Design Dept., Academy of Art and Design, Tsinghua University, Beijing, China.

and Shunshan (Sam) ZHU, Chief Scientist, Dynamic Network Technology Co, Acton, MA

Abstract: 芒鈧揌ow does the notion of scale affect humanities and social science research? Now that scholars have access to huge repositories of digitized data 芒鈧 far more than they could read in a lifetime 芒鈧 what does that mean for research?芒鈧 (Manovich, 2009)

The purpose of our recent study is to understand the current ideology of China by visualizing a great quantity of images from official art archives. Our presentation describes our methodology and the preliminary results of two projects, 芒鈧揂ward Puzzle芒鈧 and 芒鈧揂 Palette of CCTV芒鈧劉s Chinese New Year Gala.芒鈧

The first project, Award Puzzle, uses diversified forms of mapping to reveal the preferences of the juries of China芒鈧劉s major national arts awards, and in so doing provides 芒鈧搕ips芒鈧 on how to win such awards and how to keep winning for more than thirty years. An online interactive platform allows the public to explore the tips for success.

The second project, A Palette of CCTV芒鈧劉s Chinese New Year Gala, smashes videos from the Gala and refactors frames into various timelines, thus revealing how red-dominated the Chinese mass media really is. Or is the Chinese mass media not as red-dominated as we assumed?

This is also a bittersweet story of interdisciplinary cooperation between an engineer and a designer.


Event Sponsor
Center for Chinese Studies, Mānoa Campus

More Information
956-8891, china@hawaii.edu

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